{
  "docId": "019de072-6c6d-744a-8cd2-0404dedc545e",
  "docSlug": "db74171d3d4389b43ee6d619c841df6a",
  "documentTitle": "Skillz | Investor Day Presentation Deck | 55 slides",
  "authorId": "skillz",
  "authorName": "Skillz",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 44,
  "pageCount": 55,
  "prevPage": 43,
  "nextPage": 45,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The chart shows a non-linear relationship where UAC increases with spend, but plateaus in a specific 'sweet spot' range.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de072-6c6d-744a-8cd2-0404dedc545e/44",
  "deckHref": "/decks/019de072-6c6d-744a-8cd2-0404dedc545e",
  "deckJsonHref": "/decks/019de072-6c6d-744a-8cd2-0404dedc545e.json",
  "deckAnchorHref": "/decks/019de072-6c6d-744a-8cd2-0404dedc545e#slide-44",
  "components": [
    {
      "bbox": {
        "h": 0.184,
        "w": 0.265,
        "x": 0.03,
        "y": 0.388
      },
      "kind": "callout",
      "text": "Example Initiative Targeting \"sweet spot\" of UAC vs Spend",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93646652-f12a-4a3d-b259-e716da621113",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.5,
        "x": 0.349,
        "y": 0.32
      },
      "kind": "chart",
      "text": "UAC vs UA Spend",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "833f24f1-cab4-42dc-8dae-d5067783de8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.58,
        "x": 0.21,
        "y": 0.04
      },
      "kind": "title",
      "text": "IMPROVING USER ACQUISITION MARKETING EFFICIENCY (CONT'D)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94268763-bb77-437c-bd61-7cb8aead03fc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "spend-elasticity-curve",
      "slug": null,
      "matchId": "7c3581fa-cd2f-4440-b07e-461f75b5db8c",
      "evidence": "The chart depicts a conceptual relationship between marketing spend and acquisition cost.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}