{
  "docId": "019de072-6c6d-744a-8cd2-0404dedc545e",
  "docSlug": "db74171d3d4389b43ee6d619c841df6a",
  "documentTitle": "Skillz | Investor Day Presentation Deck | 55 slides",
  "authorId": "skillz",
  "authorName": "Skillz",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 41,
  "pageCount": 55,
  "prevPage": 40,
  "nextPage": 42,
  "slideType": "key_takeaways",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 20,
  "notes": "The chart displays cohort-based ROI performance over time, with a legend indicating quarterly cohorts from Q1 2017 to Q4 2021.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-6c6d-744a-8cd2-0404dedc545e/41",
  "deckHref": "/decks/019de072-6c6d-744a-8cd2-0404dedc545e",
  "deckJsonHref": "/decks/019de072-6c6d-744a-8cd2-0404dedc545e.json",
  "deckAnchorHref": "/decks/019de072-6c6d-744a-8cd2-0404dedc545e#slide-41",
  "components": [
    {
      "bbox": {
        "h": 0.385,
        "w": 0.208,
        "x": 0.073,
        "y": 0.215
      },
      "kind": "callout",
      "text": "Key Drivers\nGrow User Retention or Engagement\nImprove UA Efficiency\nImprove Engagement Marketing Efficiency",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c0986ac-0681-4c84-8bde-dde3c17dba38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.605,
        "x": 0.335,
        "y": 0.165
      },
      "kind": "chart",
      "text": "ROI on UA Marketing(1)",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6ea37b3-6638-4061-97bd-b35f38cca172",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.475,
        "x": 0.07,
        "y": 0.918
      },
      "kind": "source-note",
      "text": "(1) ROI calculated based on cumulative gross profit after engagement marketing divided by UAC.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d5074aa-e972-40bc-83b9-aa0c69959b8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.372,
        "x": 0.314,
        "y": 0.045
      },
      "kind": "title",
      "text": "DRIVERS OF PATH TO PROFITABILITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "816928dd-e05f-4b64-a3e3-d6d73c95b203",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}