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      "text": "Source: Nielsen, IRI, management projections, Tmall Database. Notes: Nielsen only covers measured channels (~43% of total America revenue).",
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      "text": "Sales growth driver of oatmilk category, sales growth driver of total dairy alternatives, velocity of nondairy milk brand, oatmilk brand by market share, category creator & #1 oatmilk brand on Tmall",
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