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  "documentTitle": "Nexters | Results Presentation Deck | 18 slides",
  "authorId": "nexters",
  "authorName": "Nexters",
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  "presentationDate": "2022-03-01 00:00:00",
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  "pageNumber": 10,
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  "notes": "Includes YoY growth percentages and advertising share metrics.",
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      "kind": "chart",
      "text": "Monthly paying users",
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      "text": "Average bookings per paying user",
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      "text": "Substantial investments in marketing led to significant increase in MPU. Due to large inflow of new payers, ABPPU decreased on 9% in Q4 2021, but remained broadly stable in FY 2021. The share of advertising as % of total bookings increased by 2.4 p.p. in Q4 2021 and by 1.5p.p. in FY 2021 thanks to extensive work of our team in that direction. All above resulted in bookings $144m in Q4 2021 with 20% YoY growth and $562m in FY 2021 with 26% YoY growth",
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      "text": "Source: Company information (preliminary and unaudited). (1) The Company defines Monthly Paying Users, or MPUs, as the number of individuals who made a purchase of a virtual item at least once on a particular platform in the 30-day period ending with the measurement date; Quarterly MPU is the average of MPUs for each month for the respective quarter. (2) The Company defines Average Bookings Per Paying User, or ABPPU, as its total Bookings attributable to in-game purchases in a given period, divided by the number of months in that period, divided by the average number of MPUs during the period",
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