{
  "docId": "019de072-6179-70bd-98f4-5d5f8a69d91b",
  "docSlug": "5496a580c1811a9c36bb4e57c1d7250b",
  "documentTitle": "Membership Collective Group | Results Presentation Deck | 31 slides",
  "authorId": "membership-collective-group",
  "authorName": "Membership Collective Group",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 31,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 8,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-6179-70bd-98f4-5d5f8a69d91b/9",
  "deckHref": "/decks/019de072-6179-70bd-98f4-5d5f8a69d91b",
  "deckJsonHref": "/decks/019de072-6179-70bd-98f4-5d5f8a69d91b.json",
  "deckAnchorHref": "/decks/019de072-6179-70bd-98f4-5d5f8a69d91b#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.1,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Soho Home revenue 2019-2021",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4e98241-d2ae-4637-9edc-979f7f20df79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "list",
      "text": "74% of full year sales driven by House members\nFull year revenue growth of +111% versus 2020\nQ4'21 revenue +105% vs Q4'20\nHigh gross margins\n4,560 HOME+ members compared to 1,860 at the end of 2020\nSuccessful launch of Soho.Home.Studios in London and New York",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "449fbb05-49ff-4ca0-b9c0-44e595570038",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.2,
        "y": 0.32
      },
      "kind": "metric",
      "text": "+91% 2019-2021 CAGR",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4baae59-0413-47e9-a661-e92a06036df8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.2,
        "x": 0.63,
        "y": 0.26
      },
      "kind": "title",
      "text": "2021 Highlights",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cdbfba96-ab0e-49cb-a331-04156c6f16ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Soho Home businesses growing rapidly",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d22d1881-735d-4d0f-b05a-f968cb5851bf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 9,
      "beatId": "49e49893-af52-4938-9e95-1964c1699a58",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The document provides an overview of the company's performance and growth drivers",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "a92d6583-3383-4ef3-a566-ccf4c0c98495",
      "evidence": "The document presents a logical chain of growth drivers and performance metrics",
      "position": 0,
      "objective": "To demonstrate the company's growth prospects",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}