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  "documentTitle": "Locafy | IPO Presentation Deck | 29 slides",
  "authorId": "locafy",
  "authorName": "Locafy",
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  "presentationDate": "2022-03-01 00:00:00",
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  "notes": "The slide uses a timeline framework to show the shift in search technology.",
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      "text": "Newspaper, Print Directories, Online Directories, Search Engines, Smart Devices, Voice Search",
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      "text": "Businesses wanting to increase their visibility online have two choices: 1. Pay for digital advertising; or 2. Pay for search engine optimization (SEO) services. Global revenues generated by Digital Advertising expected to top $571B and SEO services expected to top $773B by 2022.",
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      "text": "Many business owners may not have the time or expertise to implement SEO and for many the cost is out of reach. Current SEO solutions take a long time to be effective, are inconsistent in performance and are incapable of rapidly adapting as search continues to evolve.",
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