{
  "docId": "019de072-5c1c-75c4-b5e1-be141643fc28",
  "docSlug": "1426a0d0f805ed4888633c30ac58b497",
  "documentTitle": "Hugo Boss | Investor Day Presentation Deck | 76 slides",
  "authorId": "hugo-boss",
  "authorName": "Hugo Boss",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 76,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "other",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide features a brand campaign visual and a specific KPI result.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de072-5c1c-75c4-b5e1-be141643fc28/15",
  "deckHref": "/decks/019de072-5c1c-75c4-b5e1-be141643fc28",
  "deckJsonHref": "/decks/019de072-5c1c-75c4-b5e1-be141643fc28.json",
  "deckAnchorHref": "/decks/019de072-5c1c-75c4-b5e1-be141643fc28#slide-15",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.54,
        "x": 0.46,
        "y": 0
      },
      "kind": "image",
      "text": "Model wearing Hugo brand clothing",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87d13fe2-3fa5-4aea-89cd-8eefdc7267fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.15,
        "x": 0.8,
        "y": 0.05
      },
      "kind": "image",
      "text": "TikTok interface showing the challenge",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09aa6cd8-4aae-44d8-bd73-22837641be3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.8,
        "y": 0.7
      },
      "kind": "metric",
      "text": "+63%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ac669ca-a322-4413-9605-5257181f997c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.8,
        "y": 0.82
      },
      "kind": "paragraph",
      "text": "Follower on HUGO TikTok",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6607017-845f-4600-b05b-5f03b849b903",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.08,
        "y": 0.57
      },
      "kind": "subtitle",
      "text": "The Dance Hashtag Challenge on TikTok",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99646381-43ff-4f2d-a412-dd8213ae58b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.08,
        "y": 0.28
      },
      "kind": "title",
      "text": "HOW DO YOU HUGO",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1919a6b-7304-46fd-9846-692518c9faae",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Attention capture",
      "slug": "attention-capture",
      "agent": null,
      "layer": "slide",
      "matchId": "a47bdb25-fae9-408a-acf7-e2d9672b02f1",
      "evidence": "image/screenshot: TikTok interface showing the challenge",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}