{
  "docId": "019de072-5c1c-75c4-b5e1-be141643fc28",
  "docSlug": "1426a0d0f805ed4888633c30ac58b497",
  "documentTitle": "Hugo Boss | Investor Day Presentation Deck | 76 slides",
  "authorId": "hugo-boss",
  "authorName": "Hugo Boss",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 76,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "customer_journey",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a split-layout design with brand imagery and descriptive text.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de072-5c1c-75c4-b5e1-be141643fc28/12",
  "deckHref": "/decks/019de072-5c1c-75c4-b5e1-be141643fc28",
  "deckJsonHref": "/decks/019de072-5c1c-75c4-b5e1-be141643fc28.json",
  "deckAnchorHref": "/decks/019de072-5c1c-75c4-b5e1-be141643fc28#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.44,
        "y": 0.42
      },
      "kind": "callout",
      "text": "FIRST TOUCHPOINT FOR CONSUMERS",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3f6172f-78c5-440e-ae01-b30051380d98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.72,
        "w": 0.38,
        "x": 0.62,
        "y": 0.28
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f694b29a-a01f-4d62-a33d-e02b68d978b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.38,
        "x": 0.08,
        "y": 0.53
      },
      "kind": "paragraph",
      "text": "targets customers who consider their way of dressing as an expression of their individual personality and who see themselves as trendsetters",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89d03adf-be31-410e-a87d-5c739d516c44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.38,
        "x": 0.08,
        "y": 0.76
      },
      "kind": "paragraph",
      "text": "broad range of trendy and modern products reflecting the brand's authentic and unconventional style",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e62bf707-647d-4f48-b966-bd5c756f09ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.32,
        "x": 0.08,
        "y": 0.35
      },
      "kind": "title",
      "text": "HUGO YOUR OWN WAY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0d9c936-5612-4d5f-a8fe-1c95ef2c23d2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "9c55abd1-ec80-4d53-a16b-001c5d56bc43",
      "evidence": "paragraph/paragraph: broad range of trendy and modern products reflecting the brand's authentic and unconventional style",
      "confidence": 0.7
    },
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "99012e2d-5f2c-4a84-9577-014c43699198",
      "evidence": "paragraph/paragraph: targets customers who consider their way of dressing as an expression of their individual personality and who see themselves as trendsetters",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}