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  "documentTitle": "Honest | Investor Presentation Deck | 21 slides",
  "authorId": "honest",
  "authorName": "Honest",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
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  "pageNumber": 8,
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  "density": "dense",
  "nDataPoints": 12,
  "notes": "The chart shows ACV trends for 'Honest Total Baby' and 'Honest Total Beauty' from Oct-17 to Dec-21.",
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  "slideHref": "/slides/019de072-5ad3-702f-ad0a-0b955cee1490/8",
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      "kind": "chart",
      "text": "Honest ACV Trends - MULO",
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      "kind": "list",
      "text": "Household Penetration: Increased to 4.9% in FY 2021, an increase of 2.7M new households over the last two years (1)\nBrand Awareness: Among diaper users, current unaided brand awareness increased to 29% (up from 25% in Jan 2021) (2)\nACV: Represents significant opportunity upside increasing to 49% today up from 40% two years ago (1)\nRetail Distribution: Honest Baby (diapers, wipes, personal care) is in 43K retail distribution stores, up 6% YoY (1)\nPower of Honest Brand: ~52MM TOTAL Followers on Social Media (3)",
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      "kind": "source-note",
      "text": "Source: 1. Third Party Data as of 12/31/2021. 2. Third Party Consumer Data as of 2/1/2022 3. Total followers for Jessica Alba + Honest on Twitter, Facebook, Instagram, YouTube and Pinterest as of 2022",
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      "kind": "title",
      "text": "POWERFUL HONEST BRAND GROWING IN AWARENESS",
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      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck highlights the company's growth and success, including its market position and sales breakdown.",
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      "parentBeatName": "Development",
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