{
  "docId": "019de072-5ad3-702f-ad0a-0b955cee1490",
  "docSlug": "1d9b6dbd43989d2412ec61c844ff0f61",
  "documentTitle": "Honest | Investor Presentation Deck | 21 slides",
  "authorId": "honest",
  "authorName": "Honest",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 21,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Includes a 'NO-list' of 3,500+ ingredients as a key differentiator.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-5ad3-702f-ad0a-0b955cee1490/7",
  "deckHref": "/decks/019de072-5ad3-702f-ad0a-0b955cee1490",
  "deckJsonHref": "/decks/019de072-5ad3-702f-ad0a-0b955cee1490.json",
  "deckAnchorHref": "/decks/019de072-5ad3-702f-ad0a-0b955cee1490#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.83,
        "y": 0.13
      },
      "kind": "callout",
      "text": "Watch Inaugural Innovation Summit 2021 Webcast on Honest.com",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72040e75-3855-452f-880f-558af7d77749",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.33,
        "y": 0.22
      },
      "kind": "diagram",
      "text": "6-step development process starting with the consumer",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d269659c-870b-4d18-9b4f-ef5314c097f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.03,
        "y": 0.28
      },
      "kind": "image",
      "text": "In-house R&D lab photos",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1369a23e-359b-4280-91d6-20dee660cea8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.18,
        "x": 0.8,
        "y": 0.63
      },
      "kind": "list",
      "text": "IMPROVED EXISTING PRODUCTS: CLEAN CONSCIOUS DIAPER, HONEST BEAUTY SUSTAINABILITY RESTAGE",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3ae7564-0ae8-45de-8d22-b6c15d741cad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.3,
        "x": 0.03,
        "y": 0.55
      },
      "kind": "list",
      "text": "The Honest Standard; Three in-house labs; Safety, sustainability, design and performance are top of mind with in-house toxicologist; Innovation is a core pillar of the Honest strategy and our products are driven by proprietary technology",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd95aead-6d6b-43f4-8978-5558155d390c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.83,
        "y": 0.4
      },
      "kind": "metric",
      "text": "3,500+ banned ingredients",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "234b2f5c-ebc8-491c-862b-e2944f7d949d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "STRONG, IN-HOUSE PRODUCT DEVELOPMENT CAPABILITIES POWER OUR INNOVATION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9f54a9d-e335-479b-9de7-7e777df85016",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "01db6a1d-1811-4d86-ba42-02713570f433",
      "evidence": "The Honest Standard; Three in-house labs; Safety, sustainability, design and performance are top of mind with in-house toxicologist;",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "process",
      "slug": null,
      "matchId": "ad6588af-f0d2-4d81-8860-c948ede36a8b",
      "evidence": "6-step development process diagram",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 5,
      "beatId": "b9d340af-1a00-4b70-ac0f-f71a9d7b9afc",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck highlights the company's growth and success, including its market position and sales breakdown.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}