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  "documentTitle": "Honest | Investor Presentation Deck | 21 slides",
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  "authorName": "Honest",
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  "presentationDate": "2022-03-01 00:00:00",
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  "notes": "The slide uses three pie charts to illustrate revenue composition and highlights growth and expansion opportunities.",
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      "kind": "callout",
      "text": "WELL-BALANCED OMNI-CHANNEL PLATFORM. Allows our consumers to shop where they prefer",
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      "text": "INTERNATIONAL GROWTH OPPORTUNITY. 75% of Jessica Alba's 19.5MM Instagram followers are Int'l (3)",
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      "text": "95% OF SALES IN CORE* CATEGORIES. 13% YOY GROWTH (excluding Household & Wellness)",
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      "text": "Sales by Channel: Retail (51%), Digital (49%)",
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      "text": "Sales by Region: United States (98%), International (2%)",
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      "text": "Sales by Product: Diapers & Wipes (63%), Skin & Personal Care (32%), Household & Wellness (5%)",
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      "text": "Notes: 1. Core Revenue consists of Diapers & Wipes and Skin & Personal Care product categories 2. Digital = Honest.com, Amazon and other third-party online retailers 3. Total 52MM social media followers for Honest and Jessica Alba including Twitter, Facebook, Instagram, YouTube, Pinterest. Of Jessica Alba's 19.5MM followers on Instagram, only 25% are in the US, followed by over 10% in Europe and Mexico",
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      "kind": "title",
      "text": "2021 SALES BREAKDOWN: TOTAL REVENUE $319MM",
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