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  "docSlug": "63fa9d38fecc749a828a259ac4d89017",
  "documentTitle": "Getty | Investor Day Presentation Deck | 94 slides",
  "authorId": "getty",
  "authorName": "Getty Images",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
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  "pageNumber": 57,
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  "slideType": "valuation_reveal",
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  "density": "dense",
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  "notes": "Uses a bar chart to compare marketing spend efficiency and a callout box to quantify the impact of incremental spend.",
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      "kind": "callout",
      "text": "Additional 1% of marketing spend as a percentage of revenue drives estimated ~$60mm of new revenue, or ~7% incremental growth",
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      "text": "Marketing Spend as % of Total Revenue",
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      "kind": "paragraph",
      "text": "HIGH VALUE CUSTOMERS... ...COMBINED WITH HIGHLY PROFITABLE REVENUE FLOW-THROUGH... ...PROVIDE FOR SIGNIFICANT VALUATION UPSIDE",
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      "kind": "source-note",
      "text": "Source: Company filings and company information. Getty Images and Shutterstock based on 2021 financials.",
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      "text": "Highly attractive upside for Getty Images at the “turn of a dial” driven by compelling unit economics",
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      "kind": "title",
      "text": "Attractive Marketing ROI Unlocks Significant Growth Potential",
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      "name": "Cost Of Inaction",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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