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  "presentationDate": "2022-03-01 00:00:00",
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  "notes": "Data presented in millions of GBP (£m).",
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      "text": "AMPs +71% includes a doubling of sports and gaming players; Sports revenue +126% reflecting: Sportsbook AMPs +180%, Continued strong growth in existing states, Four new states and a full year contribution from four further states launched during 2020, Structural growth in expected margin; Gaming growth reflects launches in Michigan, West Virginia and Connecticut; COS % decrease due to a reduction in the % of gross revenue spent on bonuses and lower 3rd party technology fees; Marketing doubled with new state launches and investment in existing states; Scale efficiencies in operating costs which has slower rate than revenue; EBITDA loss of £243m reflecting significant customer acquisition investment",
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      "text": "Pro forma £m, FY 2021, FY 2020, YOY, YOY CC, Average monthly players, Sportsbook stakes, Sports revenue, Gaming revenue, Total revenue, Cost of sales, Gross profit, Sales & marketing costs, Contribution, Other operating costs, Adjusted EBITDA, Depreciation, Adjusted operating profit",
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