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  "docSlug": "343a8437f092c7f8734a1982f3d5e210",
  "documentTitle": "European Wax Center | Results Presentation Deck | 25 slides",
  "authorId": "european-wax-center",
  "authorName": "European Wax Center",
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  "presentationDate": "2022-03-01 00:00:00",
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 9,
  "notes": "The chart compares EWC's center count against competitors and fragmented market segments (independent waxers, salons/spas).",
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      "kind": "callout",
      "text": "~6x larger than the next largest waxing-focused competitor by center count and ~13x larger by system-wide sales",
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      "kind": "callout",
      "text": "Huge market share opportunity: Up to 10% closures during COVID",
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      "kind": "metric",
      "text": "~$18BN total hair removal addressable domestic market",
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      "text": "~$0.7BN realized market",
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      "text": "~3% total hair removal addressable domestic market CAGR vs. ~8% OOH waxing market CAGR",
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      "text": "Note: Market size and growth rates quoted as of 2019. EWC center count as of December 25, 2021.",
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