{
  "docId": "019de072-571f-70b8-9664-a892506e5aa5",
  "docSlug": "343a8437f092c7f8734a1982f3d5e210",
  "documentTitle": "European Wax Center | Results Presentation Deck | 25 slides",
  "authorId": "european-wax-center",
  "authorName": "European Wax Center",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 25,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "customer_journey",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a timeline framework to correlate specific digital features with stages of the customer journey.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-571f-70b8-9664-a892506e5aa5/16",
  "deckHref": "/decks/019de072-571f-70b8-9664-a892506e5aa5",
  "deckJsonHref": "/decks/019de072-571f-70b8-9664-a892506e5aa5.json",
  "deckAnchorHref": "/decks/019de072-571f-70b8-9664-a892506e5aa5#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.18,
        "w": 0.25,
        "x": 0.53,
        "y": 0.68
      },
      "kind": "callout",
      "text": "Opportunity to: Drive strategic guest behaviors, Increase spend in center, Create fun engagement, Widen the competitive gap",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4e5f278-12b1-452d-b960-cafbcd2bfc9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.96,
        "x": 0.02,
        "y": 0.21
      },
      "kind": "framework",
      "text": "Guest Journey timeline",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f50e532-06b5-4f35-b8c9-21268816b8ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.32,
        "y": 0.53
      },
      "kind": "list",
      "text": "Contactless check-in, In-suite iPads, Unified POS across all centers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d952e94-c232-408a-be7e-3cd9b920c136",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.79,
        "y": 0.53
      },
      "kind": "list",
      "text": "Guest experience elevated through new mobile app, New customer data platform will enable speedier hyper-personalization",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "638095ea-3efa-431d-bb06-bf9b82f34d6f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.12,
        "y": 0.53
      },
      "kind": "list",
      "text": "Web-platform enhancements, Education/Content hub, Individual center pages",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d577048-ad06-400b-ad3f-b87d7a867fb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.25,
        "y": 0.78
      },
      "kind": "list",
      "text": "Contactless booking and re-booking",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7eaaf005-f768-4fa6-98ce-1d7ea348e0d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.57,
        "y": 0.53
      },
      "kind": "list",
      "text": "Re-vamped eCommerce site",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad353e53-1352-49ba-98df-e53e90d98f0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.68,
        "x": 0.02,
        "y": 0.04
      },
      "kind": "title",
      "text": "Spotlight: Digital enablement and loyalty",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43b4d4d2-ff6b-4fd8-801b-27d65349c276",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "19461f33-465e-4351-922c-0e3f59539b9e",
      "evidence": "Guest Journey timeline",
      "confidence": 0.8
    },
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "3972c525-c603-4caa-a3f9-cba88c1aa0ca",
      "evidence": "Opportunity to: Drive strategic guest behaviors, Increase spend in center, Create fun engagement, Widen the competitive gap",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "90e8da16-b1ee-4a33-af6d-6e68f4db3d14",
      "evidence": "Maps digital enablement initiatives across the guest journey stages.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 22,
      "from": 14,
      "beatId": "217fb5fe-8d1b-4e6a-a368-b5487d980685",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The growth opportunity, investment highlights, and financial performance encourage action",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 12,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "ba09d0cc-e5e8-4758-b646-3f1001607303",
      "evidence": "The resilience through COVID-19 and financial performance sections imply the cost of inaction",
      "position": 1,
      "objective": "What are the consequences of not investing in European Wax Center?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}