{
  "docId": "019de072-55b9-7258-b884-c60c9df0a51b",
  "docSlug": "6de9a464bc699a476ab77fffbbde48d4",
  "documentTitle": "Essity | ESG Presentation Deck | 21 slides",
  "authorId": "essity",
  "authorName": "Essity",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 21,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-55b9-7258-b884-c60c9df0a51b/15",
  "deckHref": "/decks/019de072-55b9-7258-b884-c60c9df0a51b",
  "deckJsonHref": "/decks/019de072-55b9-7258-b884-c60c9df0a51b.json",
  "deckAnchorHref": "/decks/019de072-55b9-7258-b884-c60c9df0a51b#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.41,
        "x": 0.558,
        "y": 0.345
      },
      "kind": "image",
      "text": "Essity brand portfolio",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a96d8a6-ce1a-4ade-8bc1-a7630bb71807",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.26,
        "x": 0.043,
        "y": 0.408
      },
      "kind": "metric",
      "text": "~90% of branded sales",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6fafa19c-0485-4ba6-8bf6-0f131f82fb15",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.26,
        "x": 0.298,
        "y": 0.408
      },
      "kind": "metric",
      "text": "~70% of branded sales in retail",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88abcb72-b977-478d-8c83-65cb391b5851",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.42,
        "x": 0.027,
        "y": 0.095
      },
      "kind": "title",
      "text": "Increased Market Shares",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f5d2d92-4190-4786-a7e1-b16189db8417",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 11,
      "beatId": "716988fe-7839-42e6-96c1-d7c0c55a08a3",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Strategic priorities, innovations, and achievements",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 11,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "8aa319db-b7a3-4854-a2ad-1564d5286b90",
      "evidence": "Golden Circle framework application",
      "position": 0,
      "objective": "Why Essity's ESG approach matters",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}