{
  "docId": "019de072-551c-72cd-ae06-8f75677b9df8",
  "docSlug": "1eaef4fa5987fbc8d9c557d2b0feb76e",
  "documentTitle": "DraftKings | Investor Day Presentation Deck | 50 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 50,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a bottom-up extrapolation from a mature state (NJ) to estimate the total addressable market (TAM) for the entire U.S.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-551c-72cd-ae06-8f75677b9df8/6",
  "deckHref": "/decks/019de072-551c-72cd-ae06-8f75677b9df8",
  "deckJsonHref": "/decks/019de072-551c-72cd-ae06-8f75677b9df8.json",
  "deckAnchorHref": "/decks/019de072-551c-72cd-ae06-8f75677b9df8#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Implied U.S. TAM (Population vs GDP method)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fbc719c-24a3-4012-9abc-0133bd0b24ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.45,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "NJ OSB revenue growth 2018-2021",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac7ddf0b-6070-4511-97c4-a97adce70e91",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.12,
        "x": 0.85,
        "y": 0.15
      },
      "kind": "image",
      "text": "DraftKings Sportsbook app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff81d976-e61e-4a40-ba93-eb2bf0367f00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.05,
        "y": 0.8
      },
      "kind": "list",
      "text": "NJ OSB was $0.7B industry in 2021 and grew at a 74% CAGR from 2019 through 2021. Assuming 0% growth from 2021 to 2023, a mature NJ implies $28B in Gross Revenue at 100% legalization. Adjusting for GDP, the U.S. opportunity is $26B.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "095d2568-3e0b-4b20-a55f-58d3f409d61f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: NJ Department of Gaming Enforcement; U.S. Census Bureau; U.S. Bureau of Economic Analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b33105f0-c5cd-4e1f-9c33-3fecd3e5cbbf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.02
      },
      "kind": "title",
      "text": "NJ's OSB gross revenue per adult – assuming no growth going forward – implies a U.S. OSB TAM of $28B or $26B if we adjust for the state's relative GDP",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47e561c9-50d8-425e-b533-5aa305e1f80c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-sizing",
      "slug": null,
      "matchId": "19253c81-c354-4cb4-b639-aae5034c1772",
      "evidence": "Extrapolating mature state revenue per adult to national population/GDP",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 5,
      "beatId": "766a2d2a-05e6-4759-9340-ced6bb54ba8b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The presentation deck provides detailed information on the market size and growth potential of the online sports betting and iGaming market.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 6,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "7b0b5014-60ca-4bca-a4e1-f9a48e979b7e",
      "evidence": "The presentation deck provides a detailed analysis of the market size and growth potential of the online sports betting and iGaming market.",
      "position": 0,
      "objective": "To provide a detailed analysis of the market size and growth potential",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.8,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}