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  "documentTitle": "DraftKings | Investor Day Presentation Deck | 50 slides",
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      "text": "1. External marketing is primarily a product of customer acquisition in newly launched OSB and iGaming states and provinces\n2. Applying current CACs to assumed annual customer acquisition at maturity accounts for more than 90% of the decrease from current external marketing spend to long-term external marketing spend\n3. The remaining decrease in spend is due to optimizing CACs; optimization is due to a variety of factors, the most notable being mix shift into more efficient national advertising from local advertising",
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      "text": "Long-term external marketing scale will be achieved through decreasing customer acquisition spend and optimizing our CACs",
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