{
  "docId": "019de072-551c-72cd-ae06-8f75677b9df8",
  "docSlug": "1eaef4fa5987fbc8d9c557d2b0feb76e",
  "documentTitle": "DraftKings | Investor Day Presentation Deck | 50 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 37,
  "pageCount": 50,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "revenue_buildup",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a waterfall-style logic to explain the transition to profitability.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-551c-72cd-ae06-8f75677b9df8/37",
  "deckHref": "/decks/019de072-551c-72cd-ae06-8f75677b9df8",
  "deckJsonHref": "/decks/019de072-551c-72cd-ae06-8f75677b9df8.json",
  "deckAnchorHref": "/decks/019de072-551c-72cd-ae06-8f75677b9df8#slide-37",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.05,
        "y": 0.83
      },
      "kind": "callout",
      "text": "Negative FY 2021 contribution profit was predominantly due to investing in customer acquisition for states that launched in 2021 or early 2022",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5db8f11b-b35c-4d35-a320-052683135c86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.52,
        "y": 0.83
      },
      "kind": "callout",
      "text": "Contribution profit turns positive as we shift from focusing on customer acquisition to customer retention and realize operating leverage in more mature states",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a896d9c3-befb-4080-933e-420b88b2159b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.52,
        "y": 0.145
      },
      "kind": "chart",
      "text": "FY 2022 Contribution Profit Build",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57cbaf56-0427-4161-8b04-1b324975790f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.05,
        "y": 0.145
      },
      "kind": "chart",
      "text": "FY 2021 Contribution Profit Build",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b171b23-76fb-40f5-9e9c-fb248bfdde91",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "(1) Includes contribution profit from across the B2C platform.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "139d14e4-17c3-414e-b817-b1da87e4a6fb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "If no new states launch for the rest of FY 2022, we expect to be contribution profit positive this year",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "736468ed-a888-4414-a859-dbfd9a271589",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "ab4c74c7-8d87-4d5b-96bb-85c4b8acd244",
      "evidence": "chart/waterfall: FY 2021 Contribution Profit Build\nchart/waterfall: FY 2022 Contribution Profit Build",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "waterfall-bridge",
      "slug": null,
      "matchId": "9a715548-73bd-48d0-b3a6-67d7b068476b",
      "evidence": "The charts visualize the components of contribution profit building up to a total.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 42,
      "from": 34,
      "beatId": "4523fbbf-910d-4352-83eb-2e0022606e15",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The presentation deck provides information on DraftKings' solution and growth strategy.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 37,
      "from": 35,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "646db8d2-25f7-4861-b66b-2886a3ad786d",
      "evidence": "The presentation deck provides information on the cost of inaction and the benefits of DraftKings' growth strategy.",
      "position": 3,
      "objective": "To highlight the cost of inaction and the benefits of DraftKings' growth strategy",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}