{
  "docId": "019de072-551c-72cd-ae06-8f75677b9df8",
  "docSlug": "1eaef4fa5987fbc8d9c557d2b0feb76e",
  "documentTitle": "DraftKings | Investor Day Presentation Deck | 50 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 36,
  "pageCount": 50,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The chart uses a line graph to compare two different state launch trajectories. The callout box emphasizes the performance delta.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-551c-72cd-ae06-8f75677b9df8/36",
  "deckHref": "/decks/019de072-551c-72cd-ae06-8f75677b9df8",
  "deckJsonHref": "/decks/019de072-551c-72cd-ae06-8f75677b9df8.json",
  "deckAnchorHref": "/decks/019de072-551c-72cd-ae06-8f75677b9df8#slide-36",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.26,
        "x": 0.22,
        "y": 0.5
      },
      "kind": "callout",
      "text": "We acquired ~3.5% of AZ's adult population in our first two quarters with OSB, compared to ~1.3% in our first two quarters with OSB in NJ",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ba010ca-e8a9-46a3-878a-14dac27641b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "chart",
      "text": "Cumulative Acquired OSB Customers Per Adult Over Time",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60536cdc-8c12-4f9e-b1cb-2f00cdef16d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "disclaimer",
      "text": "(1) Cumulative acquired OSB players per adult defined as distinct DraftKings users who played OSB in each respective state divided by the adult population in that state. (2) Cumulative DraftKings OSB players per adult acquired in New Jersey; note New Jersey represents 2.7% of the U.S. adult population. (3) Cumulative DraftKings OSB players per adult acquired in Arizona; note Arizona represents 2.2% of the U.S. adult population.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22945d06-5b81-4f2a-bbeb-e0d288297802",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.115,
        "x": 0.015,
        "y": 0.58
      },
      "kind": "legend",
      "text": "Increased marketing spend vs. original state launch playbook at lower CPA",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbe1af24-5a87-409b-b9f6-667888002314",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.02
      },
      "kind": "title",
      "text": "We are acquiring customers much faster than before; more OSB customers per adult acquired in AZ over two quarters than in NJ over eight quarters",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "237c2f59-e788-4af1-8778-7dd7925f6612",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "25a83074-78e8-4d39-a667-7d3aee7ba3a7",
      "evidence": "title/action-title: We are acquiring customers much faster than before; more OSB customers per adult acquired in AZ over two quarters than in NJ over eight quarters",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "f229373c-20d0-403a-a34e-0a60f27709b3",
      "evidence": "Compares performance of two different state launches to demonstrate improvement.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 42,
      "from": 34,
      "beatId": "4523fbbf-910d-4352-83eb-2e0022606e15",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The presentation deck provides information on DraftKings' solution and growth strategy.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 37,
      "from": 35,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "646db8d2-25f7-4861-b66b-2886a3ad786d",
      "evidence": "The presentation deck provides information on the cost of inaction and the benefits of DraftKings' growth strategy.",
      "position": 3,
      "objective": "To highlight the cost of inaction and the benefits of DraftKings' growth strategy",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}