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  "docSlug": "1eaef4fa5987fbc8d9c557d2b0feb76e",
  "documentTitle": "DraftKings | Investor Day Presentation Deck | 50 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
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  "pageNumber": 35,
  "pageCount": 50,
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  "nextPage": 36,
  "slideType": "timeline",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The chart uses a dual-axis representation (implied) for monthly acquisitions and cumulative totals, annotated with numbered callouts corresponding to specific state launches.",
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  "slideHref": "/slides/019de072-551c-72cd-ae06-8f75677b9df8/35",
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      "kind": "chart",
      "text": "Acquired Gaming Customers",
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      "kind": "chart",
      "text": "Cumulative Gaming Customers",
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      "kind": "disclaimer",
      "text": "Note: Acquired gaming customers and cumulative gaming customers do not have the same Y axis scale. (1) First time DraftKings OSB and/or iGaming players acquired in each month. (2) Cumulative DraftKings OSB and/or iGaming players since OSB launch in August 2018.",
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      "text": "Select State Launch Commentary",
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      "kind": "title",
      "text": "Increased sales and marketing spend due to unprecedented number of new players at a historically lower cost per acquired player",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
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      "evidence": "The presentation deck provides information on DraftKings' solution and growth strategy.",
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  "loops": [
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      "name": "Cost Of Inaction",
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      "evidence": "The presentation deck provides information on the cost of inaction and the benefits of DraftKings' growth strategy.",
      "position": 3,
      "objective": "To highlight the cost of inaction and the benefits of DraftKings' growth strategy",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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