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  "documentTitle": "DraftKings | Investor Day Presentation Deck | 50 slides",
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  "presentationDate": "2022-03-01 00:00:00",
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  "notes": "The slide uses a cohort analysis framework to illustrate the long-term value of customers in OSB and iGaming.",
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      "text": "OSB and iGaming: Total Customer Retention",
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      "text": "Note: For further details on the definitions of customer retention and revenue retention and on the specific cohorts included in the analysis, refer to page 49 in the appendix of this presentation.",
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      "text": "As of FY 2021, we have 90 quarterly cohorts across 14 states... Applying our experience with DFS cohorts to OSB and iGaming cohorts, customer retention is likely to increase every year and flatten out at ~100%",
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