{
  "docId": "019de072-551c-72cd-ae06-8f75677b9df8",
  "docSlug": "1eaef4fa5987fbc8d9c557d2b0feb76e",
  "documentTitle": "DraftKings | Investor Day Presentation Deck | 50 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 50,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 10,
  "notes": "The slide uses a before-after comparison to demonstrate how accounting for different promotional types affects reported GGR share.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-551c-72cd-ae06-8f75677b9df8/14",
  "deckHref": "/decks/019de072-551c-72cd-ae06-8f75677b9df8",
  "deckJsonHref": "/decks/019de072-551c-72cd-ae06-8f75677b9df8.json",
  "deckAnchorHref": "/decks/019de072-551c-72cd-ae06-8f75677b9df8#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.22,
        "y": 0.34
      },
      "kind": "callout",
      "text": "~65% GGR Share",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c1ed530-25f6-4f4c-b04c-6d46c1953fb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.74,
        "y": 0.56
      },
      "kind": "callout",
      "text": "~35% GGR Share",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8702835e-48af-4455-a1cc-1e6b10d8dbc2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Illustrative Example: Operator Using Only Free Bets",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25f3eb49-8f9b-4a16-81e0-32b673424650",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Illustrative Example: Operator Using Only Profit and Odds Boosts",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54274320-6377-481d-a2b1-955337fe7bb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "Example assumptions: Two operators; each with 50% handle share, 4% of handle driven by promotions; one utilizes only free bets (typically recognized at a hold rate of approximately 45%), while the other only utilizes profit and odds boosts; same skilled players for each operator (assume a hold rate of 7% on cash wagers)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20897d6b-78d3-42e6-a8f3-a5651a3a79b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.85,
        "x": 0.05,
        "y": 0.02
      },
      "kind": "title",
      "text": "We provide an example to illustrate how an operator's mix of promotions may significantly impact state-reported gross revenue share",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e931ffb-025c-43c5-add6-500b57478f35",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "33e70a4e-b4e9-4b7a-92e0-5ab66f5c13a1",
      "evidence": "The slide compares two scenarios with a clear 'before' and 'after' framing, illustrating the impact of an operator's mix of promotions on state-reported gross revenue share.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "a713f184-a280-421c-9fd0-5cc009599b89",
      "evidence": "The slide compares two distinct promotional strategies side-by-side to show the impact on revenue metrics.",
      "confidence": 0.95
    }
  ],
  "arcBeats": [
    {
      "to": 17,
      "from": 12,
      "beatId": "0773dc10-256c-4195-9179-2b8b2403d817",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Competition",
      "beatSlug": "sequoia-pitch-competition",
      "evidence": "The presentation deck provides information on the competitive landscape and DraftKings' unique differentiation.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 13,
      "name": "Iceberg",
      "slug": "10-iceberg",
      "bestFor": "Consulting, complex problem solving, organizational change",
      "matchId": "d255df5b-9159-44aa-a0cc-35968a010af3",
      "evidence": "The presentation deck provides an example to illustrate how an operator's mix of promotions may significantly impact state-reported gross revenue share.",
      "position": 1,
      "objective": "To illustrate the intricacies of assessing state-reported share by operator",
      "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
      "confidence": 0.7,
      "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}