{
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  "docSlug": "1db2aef33a07202b309c2a64e3795a0d",
  "documentTitle": "Coupang | Results Presentation Deck | 20 slides",
  "authorId": "coupang",
  "authorName": "Coupang",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 14,
  "pageCount": 20,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The diagram uses nested circles to represent market penetration.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-5269-735d-9354-9cfecbf3f3b8/14",
  "deckHref": "/decks/019de072-5269-735d-9354-9cfecbf3f3b8",
  "deckJsonHref": "/decks/019de072-5269-735d-9354-9cfecbf3f3b8.json",
  "deckAnchorHref": "/decks/019de072-5269-735d-9354-9cfecbf3f3b8#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.4,
        "x": 0.15,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Concentric circles showing 37M, 18M, and 9M",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
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      "componentId": "a870b9d4-0fe6-46a2-bceb-96b3a44b814d",
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        "h": 0.35,
        "w": 0.3,
        "x": 0.6,
        "y": 0.35
      },
      "kind": "list",
      "text": "Total Korean Online Shoppers (37M), Coupang Active Customers (18M), Paid WOW Members (9M)",
      "attrs": null,
      "subkind": "bullet",
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        "x": 0.1,
        "y": 0.9
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      "kind": "source-note",
      "text": "Source: Nielsen, total online shoppers is as of September 2021. Note: Coupang Active Customers and Paid WOW Members are as of the end of Q4 2021",
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        "h": 0.05,
        "w": 0.45,
        "x": 0.05,
        "y": 0.08
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      "kind": "title",
      "text": "Opportunity to Double Active Customers",
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  "metrics": [],
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  "frameworks": [
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      "matchId": "c79095df-448e-4889-89f7-11e06694af48",
      "evidence": "Concentric circles used to show market penetration and total addressable market segments.",
      "confidence": 0.8
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  "arcBeats": [
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      "to": 16,
      "from": 3,
      "beatId": "a3d21952-dacc-42d1-b2ce-85bb0e0cad1e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The presentation deck highlights Coupang's investment highlights, key messages, and financial guidance",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
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  "loops": [
    {
      "to": 16,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "6b60f745-455c-4ecd-945d-c51cd15dc862",
      "evidence": "The presentation deck emphasizes Coupang's growth potential and competitive advantage, implying that not investing in Coupang could result in missed opportunities",
      "position": 0,
      "objective": "Highlight the benefits of investing in Coupang and the potential cost of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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