{
  "docId": "019de072-5269-735d-9354-9cfecbf3f3b8",
  "docSlug": "1db2aef33a07202b309c2a64e3795a0d",
  "documentTitle": "Coupang | Results Presentation Deck | 20 slides",
  "authorId": "coupang",
  "authorName": "Coupang",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 20,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "sparse",
  "nDataPoints": 25,
  "notes": "The slide uses a bar chart for cohort acquisition growth and a cohort analysis table (staircase layout) for retention/expansion.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-5269-735d-9354-9cfecbf3f3b8/10",
  "deckHref": "/decks/019de072-5269-735d-9354-9cfecbf3f3b8",
  "deckJsonHref": "/decks/019de072-5269-735d-9354-9cfecbf3f3b8.json",
  "deckAnchorHref": "/decks/019de072-5269-735d-9354-9cfecbf3f3b8#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Year 1 Spend Increasing with Each New Cohort",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee82168a-aef6-4ac1-9ec4-a811df616322",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.5,
        "x": 0.45,
        "y": 0.25
      },
      "kind": "table",
      "text": "Spend by cohort, indexed to year 1 through 2021",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f67e4e0e-2c6f-496e-a799-ca10219c8340",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Compounding Customer Cohort Spend",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "650aa3ad-4304-4139-b168-f49b78e3f1be",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "974771c4-615f-4721-948c-993b5bbfd91a",
      "evidence": "table/data: Spend by cohort, indexed to year 1 through 2021",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "cohort-analysis",
      "slug": null,
      "matchId": "06db5009-2b72-41f0-8103-9448bbabc152",
      "evidence": "The table displays indexed spend across different customer cohorts over time.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 16,
      "from": 3,
      "beatId": "a3d21952-dacc-42d1-b2ce-85bb0e0cad1e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The presentation deck highlights Coupang's investment highlights, key messages, and financial guidance",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "6b60f745-455c-4ecd-945d-c51cd15dc862",
      "evidence": "The presentation deck emphasizes Coupang's growth potential and competitive advantage, implying that not investing in Coupang could result in missed opportunities",
      "position": 0,
      "objective": "Highlight the benefits of investing in Coupang and the potential cost of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}