{
  "docId": "019de072-4175-751a-a035-839c63e39168",
  "docSlug": "31fba099fc2eba7e8b53c48abad0eee9",
  "documentTitle": "Yelp | Investor Presentation Deck | 39 slides",
  "authorId": "yelp",
  "authorName": "Yelp",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 39,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a 'Trusted Content' tag and cites a Yelp-commissioned survey from October 2021.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-4175-751a-a035-839c63e39168/9",
  "deckHref": "/decks/019de072-4175-751a-a035-839c63e39168",
  "deckJsonHref": "/decks/019de072-4175-751a-a035-839c63e39168.json",
  "deckAnchorHref": "/decks/019de072-4175-751a-a035-839c63e39168#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.41,
        "y": 0.43
      },
      "kind": "metric",
      "text": "70%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3bc5656e-2818-478f-8ea8-18af0bd53fee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.71,
        "y": 0.43
      },
      "kind": "metric",
      "text": "75%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48c98e77-d724-4a2f-9de3-92f35fc4d9b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.11,
        "y": 0.43
      },
      "kind": "metric",
      "text": "97%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eae64656-8621-4c21-95dd-56a901001ca6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.55,
        "x": 0.04,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "Transparency is key for consumers, from both businesses and review platforms",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "07e550b6-4e40-41f5-b337-00bd14ca521a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "¹Survey commissioned by Yelp and conducted by Kelton Global, October 2021",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b877c1b7-0418-4904-8f7a-3f4bfd7e538f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.24,
        "x": 0.09,
        "y": 0.58
      },
      "kind": "subtitle",
      "text": "Of consumer respondents find reviews with text more trustworthy¹",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92afee2f-457f-453b-9126-70954a7bcb96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.24,
        "x": 0.69,
        "y": 0.58
      },
      "kind": "subtitle",
      "text": "Of consumer respondents are reading more online reviews than ever before¹",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0d0f8cd-0c88-48c7-bc76-f27c31a587a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.24,
        "x": 0.39,
        "y": 0.58
      },
      "kind": "subtitle",
      "text": "Of consumer respondents rarely visit a new business without first checking the reviews¹",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8716220-ca49-40a0-a9ed-9d5d8d520f25",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Consumers value quality review content",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "033f0c7f-9bc9-430b-8693-ed4561d88a0f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}