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  "docSlug": "7fda888551f0c10813c68a034273bc26",
  "documentTitle": "XP Inc | Results Presentation Deck | 24 slides",
  "authorId": "xp-inc",
  "authorName": "XP Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 13,
  "pageCount": 24,
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  "nextPage": 14,
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  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses growth multipliers (8x and 5x) to highlight the rapid expansion in market share for both verticals.",
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  "slideHref": "/slides/019de072-40d7-721c-aec3-ff97a01d3c00/13",
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  "deckAnchorHref": "/decks/019de072-40d7-721c-aec3-ff97a01d3c00#slide-13",
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        "x": 0.52,
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      "kind": "chart",
      "text": "Credit Cards (TPV market share %)",
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      "kind": "chart",
      "text": "Private Pension (NNM market share %)",
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      "kind": "list",
      "text": "From 5th in NNM Ranking in 2019 to #1 in 2021; We still have a long way to go, with only 3% market share in AUM in December 2021",
      "attrs": null,
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      "kind": "list",
      "text": "From zero to over R$10 billion in total TPV in 2021; In December 2021, we lowered the threshold for credit card eligibility to R$5,000 in XP brand",
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      "kind": "source-note",
      "text": "Source: Susep, ABECS. (1) Considers only funds managed by XPV&P.",
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      "kind": "title",
      "text": "New Verticals Update",
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      "beatId": "3ee9e203-9e6c-41ea-8ca7-a049e4bf8621",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The presentation showcases XP Inc.'s growth in new verticals and product offerings.",
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      "parentBeatName": "Turn",
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  "loops": [
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      "to": 14,
      "from": 10,
      "name": "Maturity Curve",
      "slug": "36-maturity-curve",
      "bestFor": "Digital transformation, capability building, benchmarking",
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      "evidence": "The presentation uses a maturity curve loop to show XP's progress in new verticals.",
      "position": 1,
      "objective": "to illustrate XP's growth in new verticals",
      "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
      "confidence": 0.6,
      "description": "Show where you are on a progression and what it takes to reach the next level"
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