{
  "docId": "019de072-3f5d-71ab-bafa-18cb82f1370e",
  "docSlug": "44bf36e49e6436c6f1b3eb94070d9acb",
  "documentTitle": "Unilever | Investor Conference Presentation Deck | 32 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 32,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "The slide uses a mix of bar charts, line charts, and a 3x2 grid of images and text to summarize market performance.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de072-3f5d-71ab-bafa-18cb82f1370e/18",
  "deckHref": "/decks/019de072-3f5d-71ab-bafa-18cb82f1370e",
  "deckJsonHref": "/decks/019de072-3f5d-71ab-bafa-18cb82f1370e.json",
  "deckAnchorHref": "/decks/019de072-3f5d-71ab-bafa-18cb82f1370e#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.08,
        "y": 0.3
      },
      "kind": "chart",
      "text": "USG% 2017-2021",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed646db2-4e3a-4b59-b5b9-72a5654ac398",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.08,
        "y": 0.65
      },
      "kind": "chart",
      "text": "%BW (MAT) 2017-2021",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31ca2878-8cfd-46fa-a2ba-e6e5dd796077",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.44,
        "y": 0.00145
      },
      "kind": "image",
      "text": "Knorr products",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae73cf33-8b0d-4865-a592-5144645bd6a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.44,
        "y": 0.68
      },
      "kind": "image",
      "text": "Kate Somerville products",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca99c7a9-d61d-41c7-ae58-4acad3055f11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.69,
        "y": 0.42
      },
      "kind": "image",
      "text": "Vaseline products",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f29473c0-8d3a-4d4c-ab9c-c9ffd4108c7a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.15,
        "y": 0.14
      },
      "kind": "metric",
      "text": "€3.3bn turnover",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d146953-ff61-42d6-9c25-b30e0756f4d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.7,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Now #3 market for Unilever",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbd15f87-477e-4493-b1df-beb09ed89955",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.7,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Selective roll-out of Prestige Beauty and Health & Wellbeing",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddc22624-55ad-41d0-a8e3-84f0dba68373",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.45,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "Competitive, volume-led growth",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f77ea00d-34fc-44d5-b89b-ac9373e2baa9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.08,
        "y": 0.03
      },
      "kind": "title",
      "text": "Accelerating in China",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbd7e464-d986-4e28-a861-8764ff76730a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "567e941c-2618-4e62-83c3-3e62d134c181",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Guidance and strategic priorities",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}