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  "documentTitle": "Rightmove | Results Presentation Deck | 35 slides",
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  "presentationDate": "2022-02-01 00:00:00",
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  "notes": "Includes a funnel diagram illustrating the customer journey from visiting Rightmove to reservation.",
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      "text": "Giving potential buyers' financial certainty earlier in their journey will result in less wasted time and fewer delays, benefitting agents and sellers. Focus on “the top of the funnel” in 2021. New mortgage homepage with helpful guides and content. Mortgage in Principle (MiP) completions are up nearly four times compared to 2020. Whilst small numbers, mortgage reservations have nearly doubled. 2022 focus on the next stage in the process: Aim to increase “MiP complete rate”. A personalised, lender backed MiP on Rightmove in H1 2022.",
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