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  "documentTitle": "Rightmove | Results Presentation Deck | 35 slides",
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  "presentationDate": "2022-02-01 00:00:00",
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  "notes": "The slide uses a dual-chart layout to show spend per product tier vs customer volume per tier.",
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      "text": "Once our customers start engaging with products they are much more likely to continue spending beyond their commitment. Two thirds of customers upgrade to a higher package after investing in product. The average “trigger spend” for customers to upgrade to the next package is c£80 beyond their first month spend. Demonstrating the value of products to Essential customers is the largest multi-year opportunity in the current product ladder",
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