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  "docSlug": "ce09a4f9fdf2287a8a84c3bc6af0b063",
  "documentTitle": "Rightmove | Results Presentation Deck | 35 slides",
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  "authorName": "Rightmove",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
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  "density": "dense",
  "nDataPoints": 12,
  "notes": "The chart legend for the top-left chart seems to have swapped the colors for Optimiser 15 and 20 compared to the bar colors.",
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      "text": "Optimiser package growth 2016-2021",
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      "text": "ARPA growth after 1 year on package",
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      "text": "Source of Optimiser 2020 Upgrades",
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      "kind": "list",
      "text": "Growth in the premium Optimiser 2020 package continued throughout the year with over 1,400 upgrades in 2021 at an average uplift of just over £300. 38% of upgrades coming from Essential and Enhanced packages. Optimiser 2020 customers increase their spend by twice as much as other customers after their first year. Optimiser 2015 will be retired during 2022 with customers encouraged to upgrade to Optimiser.",
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      "kind": "source-note",
      "text": "Source: 1. Rightmove",
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      "kind": "title",
      "text": "Realising the opportunity – Optimiser 2020 growth",
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      "name": "Quick Win Big Bet",
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      "bestFor": "Transformation planning, 100-day plans, resource allocation",
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      "evidence": "The presentation outlines the opportunity for growth through Next Generation marketing solutions and Optimiser 2020 growth.",
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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