{
  "docId": "019de072-39d9-7577-86ae-9b7fd92676d5",
  "docSlug": "ce09a4f9fdf2287a8a84c3bc6af0b063",
  "documentTitle": "Rightmove | Results Presentation Deck | 35 slides",
  "authorId": "rightmove",
  "authorName": "Rightmove",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 22,
  "pageCount": 35,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "The slide uses a dark sidebar for key takeaways and a white background for data visualizations.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-39d9-7577-86ae-9b7fd92676d5/22",
  "deckHref": "/decks/019de072-39d9-7577-86ae-9b7fd92676d5",
  "deckJsonHref": "/decks/019de072-39d9-7577-86ae-9b7fd92676d5.json",
  "deckAnchorHref": "/decks/019de072-39d9-7577-86ae-9b7fd92676d5#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Vendor leads vs 2019",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e4f8ca3-efd6-4f00-850d-bed7d2806cf4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Click-throughs sent to agents' websites v 2019",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b518411a-4cbd-4aea-bccb-6a6e25f1bccc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.5,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "chart",
      "text": "Total Product units vs Instructions",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53781a3b-32dd-42ff-8c7d-9987fcba738a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.3,
        "x": 0.65,
        "y": 0.1
      },
      "kind": "list",
      "text": "Top of Funnel Branding products such as Featured Agent and Sold by Me, increases 'share of voice', in turn helping our customers 'stand out' and win more instructions. Sold by Me, launched in Nov-19, is now used by 1 in 4 customers and delivered a record 1 million click-throughs to agents' websites. Vendor lead products, such as Local Valuation Alert and RM Discover, delivered a record number of leads to agents to win new instructions. To help with the demand we increased the inventory of our lead generation products by +23%.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13945899-a3dc-4962-a811-4869f80b7b5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Rightmove",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f417cf9-ff45-4ce8-aa7c-c97356dd6744",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Products that generate value to our customers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0324b2be-eaf7-4f93-a649-e9d4a49b9e28",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "f8866244-906c-499f-b498-314f04e43b4e",
      "evidence": "chart/bar-vertical: Click-throughs sent to agents' websites v 2019",
      "confidence": 0.6
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "3b0cc15c-bdec-4df9-b43b-1ee55094b88c",
      "evidence": "chart/bar-vertical: Vendor leads vs 2019",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 24,
      "from": 22,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "02b27d4f-2649-457f-89fd-43b8bc60c18f",
      "evidence": "The presentation outlines the opportunity for growth through Next Generation marketing solutions and Optimiser 2020 growth.",
      "position": 1,
      "objective": "Outline the opportunity for growth through Next Generation marketing solutions",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}