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  "docSlug": "f77dcfcc9682d9c1f0b7856d2ebd4755",
  "documentTitle": "Playtika | Results Presentation Deck | 14 slides",
  "authorId": "playtika",
  "authorName": "Playtika",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 8,
  "pageCount": 14,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "kpi_overview",
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  "density": "dense",
  "nDataPoints": 10,
  "notes": "The slide uses a consistent color scheme (grey for 2021, red for 2022) and includes arrows to indicate percentage or basis point changes.",
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  "slideHref": "/slides/019de072-3910-746f-b8d4-812223f0729c/8",
  "deckHref": "/decks/019de072-3910-746f-b8d4-812223f0729c",
  "deckJsonHref": "/decks/019de072-3910-746f-b8d4-812223f0729c.json",
  "deckAnchorHref": "/decks/019de072-3910-746f-b8d4-812223f0729c#slide-8",
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      "kind": "chart",
      "text": "Revenue, DAU, DPU, Conversion, ARPDAU comparison",
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      "kind": "disclaimer",
      "text": "Average Daily Active Users or Average DAU: the number of individuals who played one of our games during a particular day. Average Daily Paying Users or Average DPU: the number of individuals who purchased, with real world currency, virtual currency or items in any of our games on a particular day. Daily Payer Conversion: (i) the total number of DPUs, (ii) divided by the number of DAUs on a particular day. Average Daily Payer Conversion for a particular period is the average of the Daily Payer Conversion rates for each day during that period. ARPDAU: Average Revenue per Daily Active User (i) the total revenue in a given period, (ii) divided by the number of days in that period, (iii) divided by the average DAUs during the period.",
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      "kind": "legend",
      "text": "January 2021 vs January 2022",
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      "kind": "title",
      "text": "MOMENTUM CONTINUES AT START OF 2022",
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      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The subsequent slides highlight the company's growth strategies and future prospects.",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "evidence": "The presentation emphasizes the benefits of the company's growth strategies.",
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      "objective": "To highlight the importance of executing on growth strategies",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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