{
  "docId": "019de072-34f3-753e-90e3-65168ee68dc2",
  "docSlug": "380db5556f59d5bfa0649d40989605e1",
  "documentTitle": "Overstock | Results Presentation Deck | 33 slides",
  "authorId": "overstock",
  "authorName": "Overstock",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 20,
  "pageCount": 33,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de072-34f3-753e-90e3-65168ee68dc2/20",
  "deckHref": "/decks/019de072-34f3-753e-90e3-65168ee68dc2",
  "deckJsonHref": "/decks/019de072-34f3-753e-90e3-65168ee68dc2.json",
  "deckAnchorHref": "/decks/019de072-34f3-753e-90e3-65168ee68dc2#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.16,
        "x": 0.59,
        "y": 0.6
      },
      "kind": "image",
      "text": "Club O logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84db1a44-1143-427c-9b3e-83c2ab17c5c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.21,
        "x": 0.344,
        "y": 0.228
      },
      "kind": "image",
      "text": "Mobile app interface showing 20% off coupon",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0bb8e427-da05-416c-aea7-e4ff4441a6d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.59,
        "y": 0.285
      },
      "kind": "list",
      "text": "Club O membership at highest level; Loyal customers spend more",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70379215-bf1d-489a-b2f6-9226e6fb1147",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.28,
        "x": 0.038,
        "y": 0.285
      },
      "kind": "list",
      "text": "Record Cyber 5 sales; Targeted mobile app campaigns; Mobile app highest conversion platform; Stronger repeat rates among app shoppers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b84c5fb2-477d-4d91-bca9-6609b6c0aca1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.17,
        "x": 0.789,
        "y": 0.54
      },
      "kind": "table",
      "text": "My Rewards loyalty program details showing points earned and available",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14950638-9e03-4dfc-a005-8fcb653abf6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.47,
        "x": 0.038,
        "y": 0.06
      },
      "kind": "title",
      "text": "Brand Pillars: Smart Value",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "032a6d36-44ce-41ce-b77c-5a1a08f6bd61",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 22,
      "from": 19,
      "beatId": "e8955a0a-08cc-4d36-a5c0-a328a1c35218",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Brand pillars and growth drivers",
      "position": 1,
      "confidence": 0.7,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 23,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "9c18a932-bcdf-4304-9067-9bd1cf6fef07",
      "evidence": "Logical flow of slides from business model to growth drivers",
      "position": 0,
      "objective": "Show business model supports long-term favorability",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.6,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 23,
      "from": 17,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "30dd2404-af9d-4bbd-91cb-bd79f30a1d0b",
      "evidence": "Mention of market challenges and competition",
      "position": 1,
      "objective": "Highlight importance of market share growth",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.5,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}