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      "text": "Creates a global, scaled leader in branded casual footwear\nCombines two fast-growing footwear brands and more than quadruples total addressable market to more than $160B*\nDiversifies product portfolio from single-brand to multi-brand\nBuilds upon Crocs' already high digital penetration\nIdeal fit with Crocs and long-term consumer trends\nOpportunity to leverage Crocs' proven global playbook (e.g., global presence, marketing expertise, wholesale relationships)\nAccretive to Crocs' industry-leading growth and margins; immediately accretive to EPS\nBuilding HEYDUDE to become a $1B+ brand by 2024",
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