{
  "docId": "019de072-245b-769b-bbdb-d18a7ef2b14b",
  "docSlug": "b566d24383d9c700acd32232b040799b",
  "documentTitle": "Crocs | Investor Presentation Deck | 36 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 36,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a 'Crocs Growth Framework' header to frame the strategic pillars for sandal expansion.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de072-245b-769b-bbdb-d18a7ef2b14b/14",
  "deckHref": "/decks/019de072-245b-769b-bbdb-d18a7ef2b14b",
  "deckJsonHref": "/decks/019de072-245b-769b-bbdb-d18a7ef2b14b.json",
  "deckAnchorHref": "/decks/019de072-245b-769b-bbdb-d18a7ef2b14b#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.55,
        "x": 0.38,
        "y": 0.94
      },
      "kind": "disclaimer",
      "text": "Refer to 2021 Investor Day Presentation for additional detail on long-term targets for 2026E.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95945fa5-e212-4a2d-8996-3d68792df3c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.91,
        "w": 0.37,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a38989f7-8bbe-41ab-8eb2-8c1ee75b6cdd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.52,
        "x": 0.42,
        "y": 0.18
      },
      "kind": "list",
      "text": "Fragmented $30B casual market with no clear leader\nDrive awareness through marketing\nConvert existing customers and provide an additional gateway to our brand\nYear-round digital opportunity\nWin across 4 key sub-categories: icon, style, comfort, adventure\n2021 sandal growth of nearly 30% vs. PY\nSandal brand consideration is in line with clogs based on recent brand studies",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b81eba68-6e98-4402-9499-608d892369fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.42,
        "y": 0.07
      },
      "kind": "title",
      "text": "Targeting 4X Sandals Revenue Growth by 2026",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13c249ce-4590-4733-8033-c65ea1d1bfa5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.23,
        "x": 0.42,
        "y": 0.03
      },
      "kind": "title",
      "text": "CROCS GROWTH FRAMEWORK",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4d4d054-e836-4229-8407-7e7e6f18ac3b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "7a658c57-52a1-4a7e-ba83-3b17f128988f",
      "evidence": "The slide presents information in a list/bullet format, highlighting key points.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "Growth Framework",
      "slug": null,
      "matchId": "d4cdaffd-7a72-4ee0-9ee1-d89c5856b1af",
      "evidence": "Explicitly titled 'CROCS GROWTH FRAMEWORK'",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 14,
      "from": 13,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "a06a1386-55e8-464c-a163-3f608681ef0d",
      "evidence": "Slides 13-14 highlight the importance of digital sales and the potential cost of inaction.",
      "position": 0,
      "objective": "to show the cost of not investing in digital sales",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}