{
  "docId": "019de072-245b-769b-bbdb-d18a7ef2b14b",
  "docSlug": "b566d24383d9c700acd32232b040799b",
  "documentTitle": "Crocs | Investor Presentation Deck | 36 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 36,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "other",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a four-column layout to represent strategic growth pillars.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-245b-769b-bbdb-d18a7ef2b14b/12",
  "deckHref": "/decks/019de072-245b-769b-bbdb-d18a7ef2b14b",
  "deckJsonHref": "/decks/019de072-245b-769b-bbdb-d18a7ef2b14b.json",
  "deckAnchorHref": "/decks/019de072-245b-769b-bbdb-d18a7ef2b14b#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.94,
        "x": 0.03,
        "y": 0.25
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "431e561e-f5ed-4fc6-a2e1-960e73c47e63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.11,
        "x": 0.09,
        "y": 0.765
      },
      "kind": "paragraph",
      "text": "DIGITAL",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "331526ca-0d5a-4644-ad36-8683391aff82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.11,
        "x": 0.33,
        "y": 0.765
      },
      "kind": "paragraph",
      "text": "SANDALS",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "983507c8-73ba-43ff-bef5-d1363b29062c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.06,
        "x": 0.59,
        "y": 0.765
      },
      "kind": "paragraph",
      "text": "ASIA",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6b001ac-6bf1-4165-afde-bffe908fa808",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.79,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "PRODUCT & MARKETING INNOVATION",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd78fc5f-cb21-4f0c-ae05-88c623da0ea5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.58,
        "x": 0.21,
        "y": 0.07
      },
      "kind": "title",
      "text": "CROCS GROWTH FRAMEWORK",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3f2dda5-78e4-4bc0-bc28-9cb639ab7187",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "a6cdd09e-fb0d-4c9d-bae9-f42490da02b3",
      "evidence": "The slide mentions a growth framework, which may imply an understanding of the audience's needs.",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "growth-framework",
      "slug": null,
      "matchId": "bc8561e6-e949-423a-a4da-4b3bdd3ab03a",
      "evidence": "The slide explicitly labels itself as a 'Growth Framework' and categorizes strategy into four distinct pillars.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}