{
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  "docSlug": "b42b11c66f5215c93f3753e86d2f8e10",
  "documentTitle": "Cazoo | Investor Presentation Deck | 13 slides",
  "authorId": "cazoo",
  "authorName": "Cazoo",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 9,
  "pageCount": 13,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 22,
  "notes": "The slide uses a waterfall-style chart to build up the TAM and a table to project future performance metrics.",
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  "slideHref": "/slides/019de072-2319-73c0-82f8-2131b1b76302/9",
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  "deckJsonHref": "/decks/019de072-2319-73c0-82f8-2131b1b76302.json",
  "deckAnchorHref": "/decks/019de072-2319-73c0-82f8-2131b1b76302#slide-9",
  "components": [
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      "bbox": {
        "h": 0.6,
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        "x": 0.02,
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      "kind": "chart",
      "text": "TAM breakdown by region",
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      "subkind": "bar-stacked",
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      "kind": "source-note",
      "text": "Source: OC&C estimate for Europe and UK retail Used Cars market in 2019 and number of used cars sold per annum as of 2018. OC&C, CCFA, L'Argus, KBA, DAT, UNRAE, Autobiz, Faconauto, Febiac, Statistik Austria, VWE, Samar, Omnipret, ACEA, UNECE, World Bank, SMMT.",
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      "kind": "table",
      "text": "Medium and Long Term Targets table",
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      "kind": "title",
      "text": "We are addressing a massive market opportunity",
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      "subkind": "headline",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The market sizing slide presents the problem",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The market sizing slide presents the market size",
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      "parentBeatName": "Evidence",
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  "loops": [
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "evidence": "The market sizing and $630m convertible slides imply a cost of inaction",
      "position": 0,
      "objective": "What if we don't address the market opportunity?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 10,
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      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "d5f78b93-06b4-4e1b-9e2f-b8888b360c55",
      "evidence": "The market sizing and $630m convertible slides imply a sense of urgency",
      "position": 2,
      "objective": "Why now is the time to invest?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.5,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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  "locked": true
}