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  "presentationDate": "2022-02-01 00:00:00",
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      "text": "Completed $78 million equity capital raise in November; Strengthened Blue Apron’s balance sheet and improved financial flexibility to fund the acceleration of growth strategy",
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      "text": "Net Revenue of $107 million; +13% vs. pre-pandemic 4Q19",
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      "text": "Net Loss of $26.4 million reflects significant increase in marketing expenses to fuel acceleration of growth strategy in 2022",
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      "text": "Average Order Value(1)(2) +10%; $63.78 vs. $58.14\nOrders Per Customer(3)(4) + 9%; 5.0 vs. 4.6\nAverage Revenue Per Customer(5) + 19%; $319 vs. $269",
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      "text": "(1) We define Average Order Value as our net revenue from our meal, wine and market products sold on our e-commerce platforms in a given reporting period divided by the number of Orders in that period\n(2) We define Orders as the number of paid orders by our Customers across our meal, wine and market products sold on our e-commerce platforms in any reporting period, inclusive of orders that may have eventually been refunded or credited to customers\n(3) We define Orders per Customer as the number of Orders in a given reporting period divided by the number of Customers in that period\n(4) We determines our number of Customers by counting the total number of individual customers who have paid for at least one Order from Blue Apron across our meal, wine or market products sold on our e-commerce platforms in a given reporting period\n(5) We define Average Revenue per Customer as our net revenue from our meal, wine and market products sold on our e-commerce platforms in a given reporting period divided by the number of Customers in that period",
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      "text": "Fourth Quarter 2021 - Recap",
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