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  "docSlug": "033864d6d616563cf5318ae3626e6da2",
  "documentTitle": "Blackwells Capital | Activist Presentation Deck | 65 slides",
  "authorId": "blackwells-capital",
  "authorName": "Blackwells Capital",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2022-02-01 00:00:00",
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  "pageNumber": 21,
  "pageCount": 65,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 24,
  "notes": "The slide uses a consistent color scheme to highlight Peloton's underperformance relative to peers and market indices.",
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  "slideHref": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/21",
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      "text": "1-Year Total Shareholder Return",
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      "text": "2021 Total Shareholder Return",
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      "text": "Total Shareholder Return Since IPO",
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      "text": "Total Shareholder Return Since March 2020",
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      "kind": "source-note",
      "text": "Source: FactSet. Note: Data as of February 4, 2022. Peer data refers to peer median. \"Subscription Peers\" include Match Group, Netflix, Roku, Sirius XM Holdings and Spotify.",
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      "kind": "title",
      "text": "YET, PELOTON'S RELATIVE SHAREHOLDER RETURNS HAVE BEEN ABYSMAL...",
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      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "The Monster",
      "beatSlug": "overcoming-monster-the-monster",
      "evidence": "Detailed critique of Peloton's management and governance",
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      "parentBeatName": "Hook",
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      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
      "evidence": "Multiple examples of Peloton's underperformance",
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      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.7,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
      "position": 1,
      "objective": "To present a clear call to action",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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