{
  "docId": "019de072-145a-7449-ac85-c18c51953fb7",
  "docSlug": "6118ed806c8a89fe204f8dbca5d0a6cb",
  "documentTitle": "Allbirds | Investor Presentation Deck | 30 slides",
  "authorId": "allbirds",
  "authorName": "Allbirds",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 30,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a three-column layout to define the operating model and corresponding competitive moats.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-145a-7449-ac85-c18c51953fb7/5",
  "deckHref": "/decks/019de072-145a-7449-ac85-c18c51953fb7",
  "deckJsonHref": "/decks/019de072-145a-7449-ac85-c18c51953fb7.json",
  "deckAnchorHref": "/decks/019de072-145a-7449-ac85-c18c51953fb7#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.407,
        "w": 0.28,
        "x": 0.671,
        "y": 0.193
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f17eb75-570a-4791-ab82-87b294ca21b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.407,
        "w": 0.28,
        "x": 0.049,
        "y": 0.193
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ff9b82a-623d-4bdc-a839-b7dcb668c076",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.407,
        "w": 0.28,
        "x": 0.36,
        "y": 0.193
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a24cf6a9-c2e9-45c0-825a-192be7164e0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.28,
        "x": 0.049,
        "y": 0.623
      },
      "kind": "paragraph",
      "text": "Materials & Product Innovation\nSuperior comfort and quality via materials R&D coupled with simple, purposeful design",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "105c5e88-0f4b-444e-8cdf-ab50151d4565",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.28,
        "x": 0.671,
        "y": 0.623
      },
      "kind": "paragraph",
      "text": "Global Vertical Retail Distribution Strategy\nGreater value & convenience through a personalized digital & physical experience",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a1c6f10-20cd-44ac-aa69-66b769558d00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.28,
        "x": 0.36,
        "y": 0.623
      },
      "kind": "paragraph",
      "text": "Purpose-Driven Lifestyle Brand\nInspirational brand promise has created a deep connection with our customers",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7d7f992-b6e9-47ee-b8b7-dc49e816c48c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.108,
        "w": 0.902,
        "x": 0.049,
        "y": 0.808
      },
      "kind": "table",
      "text": "Competitive Moats: Recognized partner of choice... | Difficult for legacy brands... | Seamless, cross-channel buying experience...",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20b45685-b4d2-4cdc-8494-4b982147e44d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.437,
        "x": 0.037,
        "y": 0.108
      },
      "kind": "title",
      "text": "Our next generation operating model integrates product, brand, and distribution",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17e0e1e2-7d84-4eea-869a-924b177be271",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "competitive-moats",
      "slug": null,
      "matchId": "6d845316-e956-4ac8-8e37-ee3930c1e724",
      "evidence": "Explicitly labeled 'Competitive Moats' section",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}