{
  "docId": "019de072-0dd7-746d-8337-daa157c6b1be",
  "docSlug": "9c53f87aa5ad7bb75f4c6406c2a744b0",
  "documentTitle": "Talkspace | Investor Conference Presentation Deck | 14 slides",
  "authorId": "talkspace",
  "authorName": "Talkspace",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 14,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a horizontal arrow process flow to show progression in care intensity and price.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-0dd7-746d-8337-daa157c6b1be/11",
  "deckHref": "/decks/019de072-0dd7-746d-8337-daa157c6b1be",
  "deckJsonHref": "/decks/019de072-0dd7-746d-8337-daa157c6b1be.json",
  "deckAnchorHref": "/decks/019de072-0dd7-746d-8337-daa157c6b1be#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.09,
        "w": 0.96,
        "x": 0.02,
        "y": 0.408
      },
      "kind": "diagram",
      "text": "Self-Help to Therapy to Psychiatry",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee012155-4cc2-4613-97c8-c573a9d256bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.28,
        "x": 0.66,
        "y": 0.48
      },
      "kind": "list",
      "text": "Psychiatry: Services including Evaluations, Follow-ups, Medication management. Starting at $125/month*.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f654fb4-d351-406f-b41e-7c401e90c25e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.28,
        "x": 0.36,
        "y": 0.48
      },
      "kind": "list",
      "text": "Therapy: Multiple subscription options (Individuals, Couples, Teens), Multiple modalities (Text, Video, Audio, Live chat). Starting at $260/month.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3881029-510f-4b2d-afe9-64a975a820ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.28,
        "x": 0.06,
        "y": 0.48
      },
      "kind": "list",
      "text": "Self-Help: lasting Applications (self-guided therapy, live classes), Clinical tools (exercises, worksheets). Starting at $30/month.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8dd7c1e-2ad7-453c-b0b7-be8dd7cb7213",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.01,
        "y": 0.98
      },
      "kind": "source-note",
      "text": "*Price for follow-up visits",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecdc0ba0-482c-4a4c-843e-7725b316209e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.44,
        "x": 0.28,
        "y": 0.06
      },
      "kind": "title",
      "text": "B2C Full Spectrum of Care",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39f677b4-4ad5-4b95-b530-3d3cd832c381",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "8235fbf0-de62-46a2-aff4-633956ddf0c2",
      "evidence": "diagram/process: Self-Help to Therapy to Psychiatry",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "9f4f280c-e354-469b-b169-c2dc47e6c672",
      "evidence": "The slide maps out the service offerings as a progression of care.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 12,
      "from": 10,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "685c6f01-3922-4e2f-b24e-c14fc5836a84",
      "evidence": "Slides 10-12 discuss drivers of B2B revenue growth and optimizing B2C returns",
      "position": 1,
      "objective": "How can Talkspace drive revenue growth and improve user engagement?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}