{
  "docId": "019de072-0330-733f-9350-7755de9ae7fb",
  "docSlug": "792bcc12ff58ae4add22960a052aa9bc",
  "documentTitle": "Hydrafacial | Investor Conference Presentation Deck | 20 slides",
  "authorId": "hydrafacial",
  "authorName": "BeautyHealth",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 4,
  "pageCount": 20,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-0330-733f-9350-7755de9ae7fb/4",
  "deckHref": "/decks/019de072-0330-733f-9350-7755de9ae7fb",
  "deckJsonHref": "/decks/019de072-0330-733f-9350-7755de9ae7fb.json",
  "deckAnchorHref": "/decks/019de072-0330-733f-9350-7755de9ae7fb#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.78,
        "x": 0.11,
        "y": 0.24
      },
      "kind": "image",
      "text": "BEAUTYHEALTH",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e21de7d-3ed7-4bb4-9dee-c1678e25d86a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.96,
        "x": 0.02,
        "y": 0.43
      },
      "kind": "list",
      "text": "CONSUMER: We take the consumer's view, providing them with experiences tailored to their needs. EDUCATOR: We provide education and support to our core customers, aestheticians & providers. 'AND' COMPANY: We are an 'and' company, forging strategic partnerships.",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31f6358a-edfd-452f-866f-c3f028bdab77",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.64,
        "x": 0.18,
        "y": 0.34
      },
      "kind": "subtitle",
      "text": "Deeply Connecting You to the BeautyHealth Community Where You Live, Work & Play",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbf63e6f-3d84-4a84-bf5b-f06d3aecafdd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.14,
        "x": 0.43,
        "y": 0.05
      },
      "kind": "title",
      "text": "WE ARE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "513eae6c-72b1-459c-98bf-45b473f22e3f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience frame",
      "slug": "audience-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "9690cded-5637-4fb7-8592-c0628f5c9e1d",
      "evidence": "Deeply Connecting You to the BeautyHealth Community Where You Live, Work & Play",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 11,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "fcbfec2a-1819-4e6a-8bfa-666bbf0e6cfd",
      "evidence": "The slides 'WE ARE', 'CONSUMERS INCLINED TO SPEND ON BEAUTY & HEALTH', and 'FAVORABLE MARKET SHIFTS BENEFITING THE HYDRAFACIAL BUSINESS MODEL' form a golden circle of why, what, and how.",
      "position": 0,
      "objective": "Explain the company's purpose and growth strategy",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}