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  "documentTitle": "Hydrafacial | Investor Conference Presentation Deck | 20 slides",
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      "text": "RELENTLESSLY INNOVATE AS A CATEGORY CREATOR: Category ownership, Launch system 2.0, Value added innovation, Connector platform",
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      "text": "DRIVE CONSUMER DEMAND WITHIN THE COMMUNITY: Turn up marketing, Accelerate provider engagement, Invest in promotional activities",
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      "text": "EXPAND GLOBAL FOOTPRINT: Invest in EMEA and APAC HQs, Convert distributor markets to direct through M&A",
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      "text": "STRATEGIC INVESTMENTS",
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