{
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  "documentTitle": "Hydrafacial | Investor Conference Presentation Deck | 20 slides",
  "authorId": "hydrafacial",
  "authorName": "BeautyHealth",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-01-01 00:00:00",
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  "pageNumber": 12,
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      "kind": "list",
      "text": "1. Sell a lot of products, use that money to...\n2. Invest in our skincare providers, use that relationship to...\n3. Find the consumers and build a direct relationship.\n4. Leverage technology to connect them where they live, work, and play.\n5. Build the ultimate flywheel of influence!",
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      "kind": "title",
      "text": "THE MASTER PLAN",
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      "evidence": "Step 5 explicitly mentions building a flywheel of influence.",
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      "name": "Quick Win Big Bet",
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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