{
  "docId": "019de072-0122-740d-bbc9-b243fe79827c",
  "docSlug": "c48d11c50b710a915ecf07c7783ecdf2",
  "documentTitle": "Diageo | Results Presentation Deck | 38 slides",
  "authorId": "diageo",
  "authorName": "Diageo",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 38,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a circular process diagram to illustrate how four strategic drivers reinforce each other.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-0122-740d-bbc9-b243fe79827c/12",
  "deckHref": "/decks/019de072-0122-740d-bbc9-b243fe79827c",
  "deckJsonHref": "/decks/019de072-0122-740d-bbc9-b243fe79827c.json",
  "deckAnchorHref": "/decks/019de072-0122-740d-bbc9-b243fe79827c#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.435,
        "y": 0.275
      },
      "kind": "diagram",
      "text": "Circular process diagram showing the four growth drivers",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbbbc7e5-283a-46b1-9dab-8895acf4c541",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.36,
        "x": 0.43,
        "y": 0.27
      },
      "kind": "framework",
      "text": "Growth algorithm cycle",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "632f4a4f-4ef2-4590-ae89-e636e6c1a9cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.08,
        "y": 0.3
      },
      "kind": "list",
      "text": "1. Driving top line growth\n2. Improving price/mix\n3. Driving productivity\n4. Upweighting A&P",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e34d1590-0786-4ffb-8ab6-f301edb2558e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.82,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: H1 F22 Diageo internal information",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30642ab6-313d-4b6c-9ef9-b31f976307a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.08,
        "y": 0.12
      },
      "kind": "title",
      "text": "Our profitable growth algorithm delivers quality long-term growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff1f4228-e2a6-4188-9b18-47aa25e7757c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "2a34bed1-a2dc-4bce-be4a-96ff699ec6e8",
      "evidence": "diagram/process: Circular process diagram showing the four growth drivers",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "ba662e33-c408-49bc-b672-395afbe4b4bd",
      "evidence": "Circular diagram representing a self-reinforcing growth cycle",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "8e74c3f1-e18e-4c3c-8589-c1aeaa9d0e17",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck shows how Diageo's profitable growth algorithm delivers quality long-term growth",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}