{
  "docId": "019de071-ff8c-72a0-a016-08b8ab7bbc43",
  "docSlug": "b86212a2fee0e2f5a52a4e1b3f3b2779",
  "documentTitle": "Crocs | Investor Presentation Deck | 32 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 32,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": "The slide uses a timeline-style list on the left to provide context for the growth shown in the bar chart.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-ff8c-72a0-a016-08b8ab7bbc43/14",
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  "deckAnchorHref": "/decks/019de071-ff8c-72a0-a016-08b8ab7bbc43#slide-14",
  "components": [
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        "h": 0.6,
        "w": 0.6,
        "x": 0.35,
        "y": 0.25
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      "kind": "chart",
      "text": "Revenue growth from 2018 ($20M) to 2021E ($580M)",
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      },
      "kind": "list",
      "text": "2017: HEYDUDE begins selling on Amazon\n2018: Wendy style begins selling\n2019: Secures significant distribution partnerships (e.g., The Buckle, Journeys, Shoe Show)\n2020-2021: Continued penetration of new and existing accounts",
      "attrs": null,
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      },
      "kind": "source-note",
      "text": "* Reflects HEYDUDE Brand unaudited revenues presented in millions. FY 2021E reflects estimated actuals.",
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      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.1,
        "y": 0.1
      },
      "kind": "title",
      "text": "HEYDUDE'S RAPID REVENUE GROWTH SINCE 2018*",
      "attrs": null,
      "subkind": "headline",
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  "metrics": [],
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  "arcBeats": [
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      "beatId": "95e4d519-1d7e-4b9f-a551-1e85073a6597",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The presentation highlights Crocs' incredible 2021 performance, industry-leading growth, operating margins, and returns, as well as HeyDude's rapid revenue growth.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "f90bb686-8249-430b-901f-e219a9046e99",
      "evidence": "The presentation provides a logical chain of events, starting with Crocs' incredible 2021 performance and leading to its growth framework and HeyDude's rapid revenue growth.",
      "position": 0,
      "objective": "What are the key drivers of Crocs' growth and profitability?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
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      "to": 15,
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      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "bb61e2d8-5925-4f70-955b-ad9e0d8e52ec",
      "evidence": "The presentation highlights the versatile silhouette with many wearing occasions and the opportunity to leverage Crocs' proven global playbook.",
      "position": 1,
      "objective": "Why is now the right time to leverage Crocs' proven global playbook?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
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  "locked": true
}