{
  "docId": "019de071-e8a9-708f-9970-9678bd96aa95",
  "docSlug": "d32f97b9e7f3775b3cdf604afca726b3",
  "documentTitle": "Grove | SPAC Presentation Deck | 59 slides",
  "authorId": "grove",
  "authorName": "Grove",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7794254,
  "pageNumber": 58,
  "pageCount": 59,
  "prevPage": 57,
  "nextPage": 59,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 40,
  "notes": "The slide uses a color-coded legend to distinguish between Grove Co., Natural, and Conventional brands.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-e8a9-708f-9970-9678bd96aa95/58",
  "deckHref": "/decks/019de071-e8a9-708f-9970-9678bd96aa95",
  "deckJsonHref": "/decks/019de071-e8a9-708f-9970-9678bd96aa95.json",
  "deckAnchorHref": "/decks/019de071-e8a9-708f-9970-9678bd96aa95#slide-58",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.1,
        "y": 0.48
      },
      "kind": "chart",
      "text": "% of Basket",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09afab0d-4710-4d8f-baa3-ca34d93859e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.52,
        "y": 0.18
      },
      "kind": "chart",
      "text": "% Repeat HH",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4edd1249-c713-45d4-9f19-8be8645095fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.1,
        "y": 0.18
      },
      "kind": "chart",
      "text": "% HH Penetration",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e50979f6-cae2-4403-a7e4-9f785b67e747",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.52,
        "y": 0.48
      },
      "kind": "chart",
      "text": "Units per Trip",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8f0f82a-7ccf-40b3-b44c-d5cfb0bf20b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.8,
        "x": 0.1,
        "y": 0.92
      },
      "kind": "disclaimer",
      "text": "Notes: 1. % HH Penetration... 2. % Repeat HH... 3. % of Basket... 4. Units Per Trip... 5. Based on Numerator data... 6. Online survey...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38a61ae5-5e55-4f1d-b2a5-46c485cd3b76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.35,
        "y": 0.83
      },
      "kind": "legend",
      "text": "Grove Co. | Natural | Conventional | Total HH Cleaners - Target",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f102edc0-bfed-42fd-81f0-2858b8e9fa6e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.45,
        "y": 0.86
      },
      "kind": "paragraph",
      "text": "Increase in Brand Awareness from 27% (Q1'21) to 31% (Q2'21) Among shoppers who purchase natural products",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c4358b5-c9b9-4423-bd81-7e1fba8c8bf4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.1,
        "y": 0.86
      },
      "kind": "paragraph",
      "text": "26% Digital Penetration +600 bps vs. Overall Target digital penetration",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e053fc17-20f3-4528-ae3c-07469aa38a0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.15,
        "y": 0.03
      },
      "kind": "title",
      "text": "Exceptional Target Launch Results Provide Proof Points for Retail Opportunity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56234a46-8076-4c35-a7b0-f110beb76399",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 59,
      "from": 41,
      "beatId": "db1f89ba-d4ed-418c-be10-ae0b2a67f930",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
      "beatSlug": "rags-to-riches-ultimate-achievement",
      "evidence": "The deck concludes with Grove's financials, growth prospects, and vision for the future.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}