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      "text": "1. Investing in a Sustainable Future\n2. Scale Opportunity\n3. Rapid Growth and Broad Consumer Traction\n4. Strong and Increasing Margins\n5. Validated Retail Strategy\n6. World Class Management Team",
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      "text": "We believe Grove is the #1 DTC brand in Natural Health & Personal Care (HPC) (1), with real scale and demonstrated growth, strong consumer engagement, attractive gross margins, and a leading ESG profile",
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      "text": "Notes: 1. Based on 2020 revenue estimates for Burt's Bees, Dr. Bronner's, Green Works, Method, Mrs. Meyers, Seventh Generation, and Tom's of Maine, per Euromonitor International Ltd Beauty & Personal Care 2022ed; : Honest Co., per its S-1 filing; and, for Blueland, CleanCult, Dropps, Earth Breeze, PublicGoods and TrueEarth, management's analysis of publicly reported revenue data for the most recent years available and Second Measure's Observed Sales dataset for 2019-2021",
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