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  "notes": "The chart shows 2020 performance for cohorts acquired in 2017, 2018, and 2019.",
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      "text": "Note: 1. Bars show the contribution profit in 2020 of cohorts acquired in 2017, 2018, 2019 respectively. Contribution profit is a non-GAAP measure and is defined as gross profit less fulfillment costs; the data on this slide is prepared solely for purposes of this presentation. CAC excludes acquisition and media spend on test channels and brand marketing spend.",
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